September 27, 2004

PEOPLE'S BANK MARKETING TO FEATURE RANDY EDSALL

BRIDGEPORT,CONN. - People's Bank announced today that Randy Edsall will be featured in the bank's advertising and marketing with a launch on billboards planned for this week. Edsall will also appear at promotional and other events and with bank customers and employees.

''Randy Edsall has built a reputation of excellence, which mirrors People's focus on exceeding expectations for our customers and communities,'' said Robert R. D'Amore, executive vice president, Marketing and Regional Banking. ''People's Bank, which today is in its strongest financial position ever, is happy to welcome Randy to our winning team.''

Billboards on Interstate 84 in Waterbury and Hartford will introduce the new relationship to fans and customers across the state beginning this week. The billboards, which show Edsall and the phrase ''Connecticut's Team'' along with tagline ''It's Possible @ People's,'' underscore a dual focus on the people of the state of Connecticut and the importance of successful teamwork.

''People's has demonstrated its commitment, not only to its customers throughout Connecticut, but to the state's communities for the past 163 years,'' Edsall said. ''The bank's winning approach and long-term commitments make it unique among Connecticut's financial institutions. I'm proud to partner with an organization that is as committed to teamwork and excellence as People's has proven itself to be.''

People's (peoples.com) is a diversified financial services company providing commercial, consumer, insurance and investment services. Founded in 1842, it is the largest state-chartered bank in Connecticut with assets of $11 billion, 155 branches and more than 240 ATMs. People's is a leader in consumer and commercial banking, residential lending, insurance sales, and supermarket banking. People's subsidiaries offer brokerage services, asset management, equipment financing and leasing, and insurance services.